Saturday, 14 May 2016

IMPROVED Double Page Spread

I changed the quote that is written on the right page so it is shorter since the other one was too long to catch the readers eye.

IMPROVED Contents Page

I made it so the title of the Ouroboros article is clearer because it was harder to read be read earlier

IMPROVED Front Cover


I changed the colour of the Ouroboros font so it is a bit brighter. This is so it can catch the readers eye from afar.

Monday, 2 May 2016

Evaluation 7: Looking Back at Your Preliminary Task, What do You Feel You Have Learnt in the Progression From it to the Full Product?

Since the beginning of the course, I have been constantly improving on my creativity skills and my Photoshop/InDesign skills. Although I may not have stuck to my plan, I did get the job done which was to make a professional looking front cover, contents page and double page spread.

Although the preliminary task was short and only required me to make two out of the three pages I did in my main task, it gave me the foundation to make the magazine I have made now as it allowed me to dabble around with the InDesign software (which I had not used before) and it has allowed me to learn the new skill of typography,

Below is comparison between the two tasks I have done. It will be talking about the two finished products and how I have improved since then.


Evaluation 6: What Have You Learnt About Technologies From the Process of Constructing this Product?

During the process of me taking photos and manipulating them to they can fit the conventions of a metal magazine, I came across multiple forms of technology along the way. These forms of technologies have helped me create a better product in the end and it wouldn’t have been this good without them.

During the photography stage, I used a DSLR Nikon camera that was supplied to me by the school I have enrolled in. I used this camera to take the photos for my magazine. Accompanied by the camera were multiple lighting equipment that has been set up. Some of the equipment was built into the ceiling controlled by a mix board and some of the equipment were portable and easy to setup. This would’ve been my first time using professional lighting equipment as I have never had to use them in life before. I however have used a DSLR camera but to only take simple photos, I’ve never used any colour correction or special settings to make the photos come out fantastic. This was my only drawback throughout that whole session since I knew how to set up the lighting because I had some help from a few of my colleagues who have had experience with the lighting equipment.

In the end I am pretty happy with the outcome of the photos as they looked great and lighting complimented some of my models. One thing I would like to do next time is to learn how to use the DSLR properly so I can take advantage of all it has to offer because I am sure if I knew my way around a DSLR camera, my photos would’ve looked a lot better.

During the construction of my pages I used 3 different types of software. Open Broadcaster Software, OBS for short, to record my speedwork videos which has allowed me to show different types of technologies while making my media product, Adobe Photoshop, which has allowed me to manipulate the photos into how I would like them to look and Adobe InDesign which allowed me to make my typography just the way I want it to look. All of these technologies have helped me make the music magazine I envisioned at the begging of the task.

Previous to the task, I’ve had 3 years of experience with Adobe Photoshop, which made editing the photo a walk in the park for me. I used many different types of filters and I downloaded many different textures to make my photos gritty, dirty and sinister. Since I didn’t know how to use the colour correction tool on the camera, I used the colour correction tool in Photoshop which allowed me to visually change the colours and how rich they should be. I then used the Black/White tool and made my photos black and white with a small hint of blue as blue is the main colour of this particular issue of the magazine. I then later found a website that would allow me to download grungy brushes to add to my brush collection on Photoshop, this helped me give the effect that the magazine has been worn and ripped which goes with the conventions of a metal magazine.

When creating the masthead and logo of the magazine, I published a survey asking what the people would think a good metal magazine name would be. The people responded that Hexagram would be a suitable name, I agreed. To get the font I wanted, I went to a website called DaFont which has a collection of fonts that users make and post online, this is a good example of web 2.0. Once I found the collection of fonts I would like to use in my magazine, I got started on the masthead which simply says ‘Hexagram’. The font I used for the masthead is called ‘Manhunter’. I then wanted to make the logo of my magazine. Since the name of the magazine is called Hexagram, it would be fitting if I got a hexagram to be my logo. Once I found the hexagram I wanted, I put it into Photoshop and made it look scratched up so it can fit with the ‘Hexagram’ font. These skills I’ve previously learnt from just watching YouTube tutorials when I was 13 to pass the time. I have now developed these skills so they can aid me with my school work. If it wasn’t for photo manipulation software such as Photoshop, it would’ve made the magazine industry less creative with their front covers and photos as it would be a lot harder to make photos look nice.

To present my work, I use Blogger (which is the website used right now so you can read this), Prezi, Slideshare and YouTube. These websites help me publish my work and creativity online so it can be marked and graded. I use Prezi whenever I want to make a flashy looking presentation and I use slideshare whenever I want to put in a lot of information into my presentations. I use Microsoft PowerPoint to make my presentation then upload it to slideshare. I also use YouTube whenever I want to upload a video showing how I made documents, this would’ve saved me a lot of time instead of typing out how I manipulated my photos as you can visually see it for yourself.

 Finally, I use Google Forms for you surveys. The surveys help me with my research into making a better magazine for my readers. Google Forms collates all of the responses and puts them into charts which makes my life a lot easier when evaluating my responses. All of these technologies have helped me make the media product for this task.

Evaluation 5: How Did You Attract/Address Your Audience

Evaluation 4: Who Would be the Audience for your Media Product?

Through my research, it has made it clear to me who my main target audience would be as they have answered my previous surveys answering questions such as 'Where are you from' and 'How old are you?'. The answers to these questions have made it easier for me to decided on the type of language the magazine will use and the look of the magazine as I will want it to appeal to a certain age group.

Geographic:
My magazine would appeal to a more western audience, specifically the UK. However, consumers from the US, some Scandinavian countries (Sweden/Norway) and Australia may also be interested in my magazine. I have chosen to prioritize the UK as my primary audience due to the lack of a niche metal magazine in the UK. This has made UK metal fans feel unrepresented, as most metal magazines cover festivals and tours in the US, whereas the UK generally gets ignored. My end goal is to have a metal festival like “Hammerfest” which is sponsored by the “Metal Hammer” magazine. This will be utilizing cross media convergence and will help to make metal fans in the UK feel more represented and will help to bring metal music into less of a “niche” market and more of a mainstream market and help to bring in more “aspirers” into the genre.

Demographic:
My magazine would appeal more to people in their late teens to their mid-30s (around 16-35/6) who are in C1/C2/D on the registrar scale. However, as metal is a very niche genre, this may not be entirely accurate. It also has a bigger ratio of males to females, as females stereotypically like mainstream music more than metal. This trend is backed up by my survey results. Although - as stated previously - due to metal being a niche genre, this may not stand true in some cases. Stereotypically, my magazine would appeal more towards people who are part of the “Emo” or “Goth” groups.

Psychographic:
Currently, the main psychographic profile for metal music fans are “individualists/quirkies” this is because metal isn’t considered a mainstream style of music due to the fact that most types of people would prefer to listen to “radio” music - generally rap, pop and RnB music produced by mainstream artists such as Rihanna, BeyoncĂ©, Drake and Eminem. Music of those genres generally stand out to” aspirers” and “mainstreamers” because these are usually on national radio which is an easily accessible form of media as it is readily available in most cars, as well as popular shopping centres, restaurants and retail stores. It would be considered odd or out of the ordinary if music from a metal band such as “Gojira” were to be played in these areas.