Through my research, it has made it clear to me who my main target audience would be as they have answered my previous surveys answering questions such as 'Where are you from' and 'How old are you?'. The answers to these questions have made it easier for me to decided on the type of language the magazine will use and the look of the magazine as I will want it to appeal to a certain age group.
Geographic:
My magazine would appeal to a more western audience, specifically the UK. However, consumers from the US, some Scandinavian countries (Sweden/Norway) and Australia may also be interested in my magazine. I have chosen to prioritize the UK as my primary audience due to the lack of a niche metal magazine in the UK. This has made UK metal fans feel unrepresented, as most metal magazines cover festivals and tours in the US, whereas the UK generally gets ignored. My end goal is to have a metal festival like “Hammerfest” which is sponsored by the “Metal Hammer” magazine. This will be utilizing cross media convergence and will help to make metal fans in the UK feel more represented and will help to bring metal music into less of a “niche” market and more of a mainstream market and help to bring in more “aspirers” into the genre.
Demographic:
My magazine would appeal more to people in their late teens to their mid-30s (around 16-35/6) who are in C1/C2/D on the registrar scale. However, as metal is a very niche genre, this may not be entirely accurate. It also has a bigger ratio of males to females, as females stereotypically like mainstream music more than metal. This trend is backed up by my survey results. Although - as stated previously - due to metal being a niche genre, this may not stand true in some cases. Stereotypically, my magazine would appeal more towards people who are part of the “Emo” or “Goth” groups.
Psychographic:
Geographic:
My magazine would appeal to a more western audience, specifically the UK. However, consumers from the US, some Scandinavian countries (Sweden/Norway) and Australia may also be interested in my magazine. I have chosen to prioritize the UK as my primary audience due to the lack of a niche metal magazine in the UK. This has made UK metal fans feel unrepresented, as most metal magazines cover festivals and tours in the US, whereas the UK generally gets ignored. My end goal is to have a metal festival like “Hammerfest” which is sponsored by the “Metal Hammer” magazine. This will be utilizing cross media convergence and will help to make metal fans in the UK feel more represented and will help to bring metal music into less of a “niche” market and more of a mainstream market and help to bring in more “aspirers” into the genre.
Demographic:
My magazine would appeal more to people in their late teens to their mid-30s (around 16-35/6) who are in C1/C2/D on the registrar scale. However, as metal is a very niche genre, this may not be entirely accurate. It also has a bigger ratio of males to females, as females stereotypically like mainstream music more than metal. This trend is backed up by my survey results. Although - as stated previously - due to metal being a niche genre, this may not stand true in some cases. Stereotypically, my magazine would appeal more towards people who are part of the “Emo” or “Goth” groups.
Psychographic:
Currently, the main psychographic profile for metal music fans are “individualists/quirkies” this is because metal isn’t considered a mainstream style of music due to the fact that most types of people would prefer to listen to “radio” music - generally rap, pop and RnB music produced by mainstream artists such as Rihanna, Beyoncé, Drake and Eminem. Music of those genres generally stand out to” aspirers” and “mainstreamers” because these are usually on national radio which is an easily accessible form of media as it is readily available in most cars, as well as popular shopping centres, restaurants and retail stores. It would be considered odd or out of the ordinary if music from a metal band such as “Gojira” were to be played in these areas.
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