Analyzing 'Choices' Magazine

This is the magazine am analyzing.

Price of Magazine: Free

Target Audience: Aimed at students aged 16 who are looking for 6^th forms/ A Level courses. It is also aimed at any age above 16 for apprenticeships and other courses.

Purpose of Magazine: Aimed at students or other people looking for a higher education so they can have more doors opened for them so they can proceed to University or possibly a career.

Paper Used: Light gloss, medium thickness paper.

Typeface: Same font used around the front cover excluding the ‘I’ in the name of the magazine. The font is arranged so it is bold one phrase and not bold in the other.

Writing Style: Short words, eye catchy, and enough information to catch the reader’s attention, formal.

Logo: The word ‘CHOICES’ in a bigger font than any other font on the page, the font looks messy and the letter ‘I’ is an arrow pointing upwards to signify the brand making people go succeed higher than others.

Corporate Image: CfBT, trustworthy

Advertisements: Advertising multiple high schools, colleges and 6^th form colleges around London to students in the area and who are looking for such education.

Layout: 20 A4 pages consisting of multiple adverts, 1 every page, and multiple stories, also 1 every page. There is an index page and there is a useful information page. All pages are double sided making the magazine have 40 sides.

Colour: Main colour theme of magazine is an ocean blue along with other shades of blue. The colour inside the magazine depends on the advert and their colour pallet.

Slogan: N/A

Measurements: A4

Reader Interaction: QR scan code, Twitter link and website of magazine.

Images Used: Non copyrighted photo of 5 students of multi-cultural background looking up and smiling to the camera.