Survey Planning

Survey Planning

I am going to launch a new survey asking what people want in my music magazine. I will have to make it short and efficient because I don't want the participants to get bored half way through the survey which will give me an inconclusive result. 

What I want to know:

• I will need to know what the reader would like to see in a metal magazine, what they want to read about, this is so I can know what to include in the magazine to get the attention of most of my audience.

• I will need to know the profile the respondents to know who my audience are going to be since I will only know what taste in music they have going into this. This will help me decide what is the average age of my audience and will influence the way the articles are written and language used.

• How often my audience buy magazines, this will tell how many times to publish my magazine a year in case I should publish it every week like NME or every month like Metal Hammer. I will ask them how often they buy magazines and what was the last magazine they purchase, this will help me get an estimation of what type of magazine house style they would be most familiar with.

• I will ask what personality would they prefer a metal magazine to have, happy, funny, professional, formal, informal etc.

What I would like to know:

• I would like know what type of colour scheme/colour pallet the audience would prefer to have in a metal music magazine and how they would like to have the front cover look like.

• I would like to know what my audience usually associate with metal music, this will give me a good idea on what props and clothing and filters to use for cover photo of the magazine. This will make the magazine stand out and show anyone walking by that this is a metal music magazine.